Perspectives
that affect how
you relate to
the world.
I’m a brand and storytelling strategist, working with businesses globally.
What I do
More about meCertified by Coursera × London Business School
- 11years in design
- 5years in brand strategy, copywriting and storytelling
Where I’ve worked
- Encirco
- Payce
- Homified
- CareSync
- Flextable
- Chakam
- South Circle
- WGX
- Manifest
- Powered People
- Lucy Graphics
- Fransine Prints
Writing
All 5 articlesWrong validation is killing your business.
I have come to believe that one of the most misleading forms of validation is validation from people who will never be your customers.x
Design as an infrastructure.
Design Is Infrastructure, Not Decoration: Why Startups Need to Take It Seriously
Why most untapped markets should stay untapped.
Customer support is not a competitive advantage.
Customers don’t want support. They want certainty. They want things to work.