The Side-Door way to sell without forcing it.

Instead of trying to sell the main product immediately, start with something smaller.

I was talking to a founder recently, and he’s working on an escrow platform for Instagram vendors. Solid idea, honestly. But I asked him something simple: “Do these vendors even trust you yet?”

And it kind of just hung there.

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14 Oct 2026Business
Why most untapped markets should stay untapped.
20 Sept 2026Business
Customer support is not a competitive advantage.
Customers don’t want support. They want certainty. They want things to work.
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Being early feels a lot like being wrong. The hard part is surviving the long middle.
2 Oct 2026Business
Most small businesses don’t die from competition
Competition gets the blame. Cash timing, founder bandwidth and drift do most of the damage.

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Why most untapped markets should stay untapped.

Customer support is not a competitive advantage.

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